Beauty Brands was bootcamp for a copywriter in her twenties. From eblasts to in-store signage to all manner of print pieces, I helped write it all. And I’ll tell ya what, I haven’t been intimidated by a blank page since.
This is a print brochure I wrote to tell BB’s brand story in new markets.
dvm360 is not only a kickass publication for veterinarians, but also a kickass conference for vets. Working there was an education in marketing an event, covering an event and then doing it all over again.
Here are some examples of how we marketed the conference, the program we produced for it and an article I wrote for dvm360.
I love when a Halls project comes across my desk. What’s not to love about creating campaigns for a department store? Every season there are new colors, themes and products to get excited about. And finding new ways to say “spring into style” and “fall for fashion” is always a fun challenge.*
*I know these headlines are subjectively terrible, but you get the point.
Working on JDRF’s Kansas City and St. Louis Dream Galas was inspiring. Not only are the youth ambassadors an inspiration, but it feels good when your work supports a great cause.
I love the youthful energy of this campaign. The interactive wall graphics, invitation and web banners worked together to build anticipation for the gala.
The Kansas Children’s Service League came to us with a challenge: Increase the reach of their services to Kansas parents. And these videos did just that. They grew their individual users from 6,000 to 50,000 in less than a year.
Working on these videos also gave me the opportunity to force a bunch of male voiceover actors to say “pErIoDs?!” a bunch of times. A true career high.
This is another one of those feel-good projects. I haven’t worked with a client that I didn’t feel could positively impact someone, but telling DeAngelo’s story was a privilege.
For Ronald McDonald House Charities Kansas City’s Annual Appeal, I worked closely with my design partner to concept and create print and digital pieces to share his story with potential donors.
I also learned Legos are the perfect bribe for disinterested kids on photoshoots.
On the Sprint Retail Creative Team, I served as the only copywriter on a team of designers outfitting Sprint (now T-Mobile) stores across the country.
As a born and raised Kansas Citian, it was rewarding to see Power & Light decked out in my copy for the Super Bowl rally. (I guess I’ll give Travis Kelce, I mean, The Beastie Boys, credit for “Fight for Your Right.”)
Okay, weird thing about me. I love it when a really gritty client comes my way. An international wire rope manufacturer, for instance.
I didn’t think much about the infrastructure of bridges or how tuna gets on my plate before WireCo. Rebranding it opened my eyes to the small details that keep the world running, inspiring me to write the tagline “A World Ahead” and this brand platform.
At my bachelorette party, my friends would yell “mystery bag!” and everyone had to take a random shot from a brown paper bag.
So, welcome to the Mystery Bag. What’s it gonna be?
A pull of The Pitch
or
A swig of MTV